So, I am quickly discovering that writing a novel and getting it ready to print through the company of your choice may be the easy part of being an indie author. (And it’s probably the most enjoyable — most of the time.) After the printing part comes the part where you need to sell several (at least) copies, to help pay for the costs of everything, so that you can justify writing more because, see, your first book sold!
This means marketing and advertising. Are there ways to go about this for free? Thankfully, yes. There are blogs (your own or somebody else’s), social media, and my new personal favorite, becoming a Goodreads author and developing a profile/page there.
Goodreads is an amazing tool. The site is pretty user-friendly (take it from me, who only understands the very basics of how to do things like customize a webpage), and you can do stuff like have discussions with the community, host giveaways (with the minimum amount of work on your part), and connect with other self-published authors. All of this helps build your reader base (if I use the word “fan” here, I’ll start freaking out too much), and spreads the word about your publication(s), and it can be free if you wish.
The instructional section aside… I am beginning to flail a little — both good and bad — with regards to how much effort must go into the marketing part of this whole deal.
First (to get it over with, and give you something to look forward to) the bad: There are moments when doing this all by myself feels rather daunting, and it makes my blood pressure go up, and it’s a bit hard to catch my breath. Sometimes when I look at the list of readers who have added my book to their TBR, I am still shocked, and amazed, and utterly terrified — because what if they don’t like it?!
That’s a chance any author takes, though — whether they scraped and saved every spare penny for 4 months to get their novel to print, or whether they have a six-figure salary coming from a big-name publisher and plans for book tours established. And, remember, you can’t please all of the people all of the time — so, it’s just a fact that, based on personality or preference for style/genre/how many dragons are in a single book, some readers just won’t care for your work.
And when you don’t have a signed contract through a big-name publisher, resources will be limited. You may need to be in the employ of something other than “writing” to help keep the literal lights on, which means that time to write/plan/market may be a valuable commodity. Book tours just won’t happen if you can’t even afford a bus ticket to the nearest big city. And if you’re a family man/woman — like I am — there are other things to take care of — school, cooking, cleaning, homework, doctors’ appointments, needing to be home at certain times of the day to let the physical/speech/occupational therapists in.
Before all of this makes you hyperventilate, remember the immortal and so important words of Douglas Adams: DON’T PANIC.
There is always a silver lining. Always another way, it just requires slowing down and breathing and repeating the above phrase a few times.
So, here’s the good of this situation — When you’re a self-published author, you have complete control over the entire venture. Nothing gets edited out of your work that you really, really wanted to keep. Don’t feel like going on tour to St. Louis or Minneapolis or Baltimore right now? Don’t have to. You only interact with the Goodreads folks as much as you choose to. Hosting a giveaway is not essential.
I didn’t even start off with an e-book. (I’m working on it right now, but when I first started the proofreading/typesetting process, I knew tackling two formats at once would be the metaphorical death of me. So I decided to focus on hardcopy to begin with, and just wait for the digital stuff.)
The important thing is to recognize your limits, and not take on too much.
Otherwise, it is an extremely satisfying thing to bring up at dinner parties — “Yes, actually, I wrote a book. I’m a self-published author.” Self-published — meaning your literal sweat and tears (and maybe blood?) went into creating this actual physical thing (in traditional or e-book form) that people can read and share. It’s like having climbed all of the mountains in the Adirondacks, or graduated from a Masters degree, or raised multiple children — it’s quite an achievement. Be proud of it. You earned it.
(By the way, I’m giving myself a lot of this same advice.)
So, as I go back to working on Volume 2, nervously awaiting the feedback on Volume 1, getting the digital copy together, and reciting DON’T PANIC like a mantra, I’ll also do my best to remember that this is just the start of something I’ve been waiting a very long time for.
Sure, there were bumps in the road. But I survived. Honestly, I still can’t quite believe it. But now that cool things are happening in spite of the negatives…well, believing it may become easier.
There’s still a lot to do; but also so much that I have now completed.
And that is certainly worth celebrating.